Andria Tay is a veteran entertainment marketing executive who has shifted her expertise to the convergence of entertainment and technology as well as ecommerce. She's provided strategic partner marketing services to Zazzle.com as a consultant, including optimizing their Lucasfilm partnership and developing Zazzle's first-ever comprehensive Seller Tools documentation. Previously she spent two years as head of marketing at MediaZone, an online video broadcaster which specialized in live international sports including Wimbledon and Rugby World Cup. The first full-time marketing person to join the company, she built the marketing department of 12 from the ground up which was responsible for all aspects of marketing including online, creative, events & promotions, social media & grassroots, branding & product marketing. Prior to joining MediaZone, she was VP of Marketing at EMI Music NA in New York for the label group comprised of Blue Note, Angel and Manhattan Records as well as EMI Classics & Virgin Classics. Andria contributed to the success of the iconic MTV cable channel in the 90’s, developed successful strategic marketing plans for artists including Norah Jones & Sarah Brightman, and at the legendary Plant Studios in Sausalito, served as GM of their spin-off indie label PopMafia. Throughout her music career which started at EMI’s Distribution office in the Bay Area, Ms. Tay was at the leading edge of pushing the industry into new media & nascent mobile marketing opportunities, including DVD product development. She earned her Bachelor of Arts degree at San Francisco State University in Broadcast Communication Arts with a focus on radio and audio engineering, where she also served as Music Director of the campus station KSFS-FM. |   |
